A Tradition of Excellence
Born more than 25 years ago, Carousel Designs never liked to
compromise. A boutique design studio, we made our mark in the baby bedding business not by gobbling
up market share, but by creating the most gorgeous crib bedding collections from the highest quality
Allan Sicat and Jonathan Hartley
And while other baby bedding companies began to slowly, but surely, send their production overseas,
Carousel Designs resisted. Besides being unwilling to compromise our commitment to quality, we also
offered our customers unmatched personalized service and the ability to custom design their baby's
bedding — neither of which is possible unless your product is made right here in the U.S.A.
So we stayed focused and concentrated on being the best at helping the discerning expectant mother
outfit her perfect nursery.
The Next Generation
Over the years, as with many family businesses, our founders retired and the next generation assumed
responsibility. Jonathan Hartley and his former West Point classmate, Allan Sicat, took the helm and
were excited to usher Carousel Designs into the future.
As they anticipated fatherhood, Jonathan and Al were inspired by how their wives (both expecting their
first babies) enjoyed spending time in the design studio, playing with fabrics and creating custom
crib bedding for their nurseries. They knew that if they could provide the same experience online,
not only the ability to design the perfect bedding but also to visualize your nursery before making
your purchase, we could offer real value to our customers and make sure that every mom gets exactly
what she wants.
So with Jonathan's experience in technology & ecommerce and Al's background in business operations
& finance, they set out to make sure that Carousel Designs provided expectant moms with the
absolute best experience in decorating their baby's first room.
Our Promise to You
It's been several years since then and it's amazing how far we've come. Jonathan has driven the
creation of our Nursery Designer, a unique, interactive tool which allows
expectant parents to design and visualize their baby's nursery from the comfort of their own home.
And Al has developed an innovative production process which gives us the ability to offer custom
design on a larger scale while supporting our huge selection of fabrics, all without compromising
our commitment to quality and attention to detail.
So whether you purchase one of our distinctive 100+ baby bedding collections, or get inspired and
choose to design your own with our Nursery Designer, you'll receive a one-of-a-kind creation made with love and pride in the U.S.A.
Because when it comes to your baby's bedding, we don't compromise...and neither should you.