A Tradition of Excellence

Born almost 30 years ago, Carousel Designs never liked to compromise. A boutique design studio, we made our mark in the baby bedding business not by gobbling up market share, but by creating the most gorgeous crib bedding collections from the highest quality fabrics.


Allan Sicat and Jonathan Hartley

While the business grew, we stayed focused and concentrated on being the best at helping the discerning expectant mother outfit her perfect nursery. We worked to personalize the nursery design experience by offering our customers unmatched service and the ability to custom design their baby's bedding, all right here in the USA.

The Next Generation

Over the years, our founders retired and the next generation assumed responsibility. Jonathan Hartley and his former West Point classmate, Allan Sicat, took the helm and were excited to usher Carousel Designs into the future.

As they anticipated fatherhood, Jonathan and Al were inspired by how their wives (both expecting their first babies) enjoyed spending time in the design studio, playing with fabrics and creating custom crib bedding for their nurseries. They knew that if they could provide the same experience online, not only the ability to design the perfect bedding but also to visualize your nursery before making your purchase, we could offer real value to our customers and make sure that every mom gets exactly what she wants.

So with Jonathan's experience in technology and ecommerce and Al's background in business operations and finance, they set out to make sure that Carousel Designs provided expectant moms with the absolute best experience in decorating their baby's first room.

It's been several years since then and it's amazing how far we've come. Jonathan has driven the creation of our Nursery Designer, a unique, interactive tool which allows expectant parents to design and visualize their baby's nursery from the comfort of their own home.

And Al has developed an innovative production process which gives us the ability to offer custom design on a larger scale while supporting our huge selection of fabrics, all without compromising our commitment to quality and attention to detail.

An Exciting New Chapter

As with many successful businesses, growth and expansion also brought exciting new opportunities. In August of 2017, Carousel Designs was acquired by Crown Crafts, Inc., one of America's largest producers of infant, toddler and juvenile consumer products. Now a member of the Crown Crafts family of businesses, Carousel Designs continues to operate out of Douglasville, Georgia and proudly manufacture products in the USA, while offering an even wider range of design possibilities and nursery products for customers.

Our Promise to You

Although change may be a constant, and Carousel Designs is committed to evolving and innovating, we will never waver on our commitment to providing the highest quality products and service for our customers.

So whether you purchase one of our distinctive 100+ baby bedding collections, or get inspired and choose to design your own with our Nursery Designer, you'll receive a one-of-a-kind creation made with love and pride.

Because when it comes to your baby's nursery, we don't compromise... and neither should you.

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